Globe

Globus was founded in 1828 in St. Wendel, Saarland, and is an independent family business and one of the leading retailers in Germany. The Globus Group includes hypermarkets, a Globus DriveStation, DIY stores and consumer electronics stores. The approximately 160 stores generate total sales of more than 6.5 billion euros. Around 17,000 people work in the 46 Globus hypermarkets in Germany.

IT-HAUS and m&r Kreativ GmbH have installed a video wall consisting of a total of twelve LED screens from NEC in the Globus store in Saarbrücken-Güdingen. In future, customers of the food retailer will be provided with a mix of service information and product suggestions at the point of sale.

Initial situation

Displays have become an integral part of retail today. They provide customers with information, deliver entertainment offers and support retailers in product and price communication. In addition, consumers can be targeted with personalized offers. This results in a more emotional shopping experience, which creates customer loyalty and opens up new sales potential. As a modern retail company, the Globus Group has also recognized this and is equipping its hypermarkets accordingly. In the past, IT-HAUS GmbH has supplied Globus with screens from the manufacturer NEC several times via the advertising agency m&r Kreativ GmbH, which has been working for Globus for decades.

Requirements and goals

The aim is to communicate benefits and added value to Globus customers in a professional and modern way. The store in Saarbrücken-Güdingen was selected as a pilot project.

Solution

The eye-catcher in the Globus store in Saarbrücken-Güdingen is now a 4.10 meter wide and 1.70 meter high video wall that immediately attracts the attention of customers. It consists of twelve NEC MultiSync® X464UN-2 displays, each with a screen diagonal of 46 inches and a Full HD resolution of 1,920 x 1,080 pixels. This results in a resolution of 7,680 x 3,240 pixels and a screen diagonal of 4.43 meters for the entire wall of four times three screens. The high-quality displays were specially developed for fail-safe continuous operation and have a 5.7 millimeter narrow frame. This provides the viewer with a seamless display of content across the entire installation. With a maximum brightness of 700 candela/m² and a viewing angle of 178° vertical/178° horizontal, the information is easy to read from any position. As the extremely high-resolution display requires content specially designed and produced for the video wall, m&r Kreativ GmbH has developed the "Digital Poster Screen" digital signage solution. This is used to import and centrally manage content. Tailor-made content is played directly onto the digital signage system by the in-house editorial team - without any loss of time or wastage. Thanks to centralized control, advertising spots and information can be placed at specific times of day, for example. The installation on site was carried out jointly by the Saarbrücken-based companies m&r Kreativ GmbH and Kingsize Druck & Werbetechnik GmbH . While Kingsize carried out the actual installation, including the coordination of external trades such as the scaffolder, m&r provided the necessary software and the relevant practical know-how. The task for IT-HAUS was to work closely with the manufacturer NEC to put together a coherent package of LED screens, automatically retractable wall brackets, connections, a people and ambient light sensor and accessories and deliver it to m&r. Identical color values and brightness of the individual screens in the video walls were achieved at IT-HAUS with the so-called Display Wall Calibrator from NEC. This tool also makes it easier to integrate a new display into the wall and adjust the image display. To do this, the installers read in the calibration data and the new monitor receives the contrast, brightness and gamma values via the RS232 interface.

Added value for the customer

Benefit

Thanks to close coordination with the agency, IT-HAUS was once again able to put together a complete package, from consulting to implementation, while the client was able to concentrate fully on its core business.

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